As Southeast Asia transitions to the digital economy, many businesses that have digitised are in a better position to leverage technology to achieve realistic and measurable business outcomes.
With consumer behaviour firmly shifting into the digital space, it is imperative that businesses move their operations and marketing into digital channels.
Businesses that are just dipping their toes in digitisation will face the harsh truth that 57 percent of digital transformations fail to hit the initial target that they first set out to achieve.
For larger businesses managing multiple retail and communication channels, a more holistic approach is required for them to utilise data insights and act on data-driven decisions.
With increasingly complicated marketing needs, how can the enterprise make sense of a unified marketing platform to successfully come out on top in the digital race?
The right Unified Marketing Platform to manage fragmented customer journeys.
According to a survey conducted by Mckinsey, ASEAN consumers were more likely to make online purchases during and after the pandemic, with Indonesia recording 60 percent of consumers intending to continue shopping online after the pandemic. The same survey also discovered that 68 percent of Thais and 80 percent of Filipinos are dropping brand loyalty in favour of new products and services.