Tokopedia Pushes 'Hyperlocal' Initiative to Leverage Geo-Tagging Technology for Nearest Seller Access to Users

- 21 July 2022 10:02 WIB
Illustration. Person on their phone opening the Tokopedia Play. (Photo courtesy of Tokopedia)
Illustration. Person on their phone opening the Tokopedia Play. (Photo courtesy of Tokopedia)

Tokopedia also has Tokopedia Play, which was launched in 2020.

The video streaming channel is claimed to have provided an effective platform for local business owners.

“In the second quarter of 2022, Tokopedia Play saw a transaction increase by almost 1.5 times larger than the previous quarter,”  Tokopedia’s Head of Content Marketing Platform Affiliate and Play Nirmala Rahmawati Hapsari explained.

People may enjoy various exciting shows such as live shopping, sports, cooking, and more on Tokopedia Play.

"This initiative is an effort to remain relevant in response to the people's needs and behavior in the era of social commerce, when people like to look for information or inspiration while shopping, and vice versa," Hapsari added.

Sellers can gain various benefits, such as opportunities to promote and build brand awareness, increased store engagement and sales, and the ability to participate in various Tokopedia Play campaigns that attract potential buyers.

"Beauty, Health, Body Care, Food and Beverages, and Household are some of the best-selling categories on Tokopedia Play during the first semester of 2022," Hapsari said.

Additionally, the most watched live shopping shows via Tokopedia Play include Ramadan Ekstra, Cantik Fest TV Show, and Discountvaganza. "An interesting finding is that one of the fastest purchases on Tokopedia Play occurred in 1.37 seconds," Hapsari concluded.

Tokopedia has stated it aimed to build a Super Ecosystem where anyone can start and discover anything.

To this day, Tokopedia has registered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics, and fulfillment, including Mitra Tokopedia.

Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia, and GoTo Financial.

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Editor: Suksmajati Kumara


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