Tokopedia Pushes 'Hyperlocal' Initiative to Leverage Geo-Tagging Technology for Nearest Seller Access to Users

JAKARTADAILY.ID – Indonesian technology company Tokopedia reveals shopping trends for the first half of 2022 and presents some initiatives to assist local businesses.

In a statement sent to JakartaDaily.id on Tuesday, July 19, 2022, Tokopedia’s Head of External Communications Ekhel Chandra Wijaya said that throughout the first semester of 2022, the Household, Food and Beverage, Fashion, Health, and Electronics categories were among the best-selling categories at its e-commerce platform.

Meanwhile, cooking oil and fruits are some of the products people buy the most, he said.

Responding to the trend, Tokopedia said it strives to present various initiatives, such as Hyperlocal.

"This initiative leverages geo-tagging technology that gives customers access to the nearest sellers, making it more effective for customers to fulfill their daily needs because shipping becomes cheaper and more equal for small business owners around Indonesia to grow," the Indonesian unicorn said in the statement.

Driven by the Hyperlocal initiative, Tokopedia said it has noted that the Asmat (a regency in Papua), Tual (a city in Maluku province), Jeneponto (a city in South Sulawesi), Takalar (a regency in South Sulawesi), and Bantaeng (a regency in South Sulawesi) are areas that saw the highest increase in the number of buyers at Tokopedia in the first semester of 2022, compared to the second semester of 2021.

Also Read: Tokopedia Reveals Online Shopping Trends in Indonesia Throughout Q2 2022, Aided by Sales and Initiatives

Other initiatives

Several other Tokopedia initiatives, such as Home Living SALEbrations, Tokopedia Nyam!, Cantik Fest, Tokopedia Peduli Sehat, and Tokopedia Tekno were claimed to further unearthed interesting findings about the online shopping behavior of the Indonesian people.

"For example, the farthest transaction that occurred on Tokopedia during the first semester of 2022 was from Bandung to Jayapura," Ekhel added.

Tokopedia also said in its statement that it noted Sulawesi-Papua, Papua-Java, Papua-Bali, and NTT saw the largest increases in inter-island transactions during the first semester of 2022.

Meanwhile, the Bintang Mountains, Humbang Hasundutan, Jayawijaya, Takalar, and Keerom were among the regions with the biggest transaction spike in the first semester of 2022.

Also Read: Here Are the Top Electronic Beauty Products in the First Half of 2022 on Tokopedia

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