Here Are the Top Electronic Beauty Products in the First Half of 2022 on Tokopedia

- 11 July 2022 17:41 WIB
Illustration. A woman with her phone and a plushie of the Tokopedia mascot. (Tokopedia)
Illustration. A woman with her phone and a plushie of the Tokopedia mascot. (Tokopedia)

JAKARTADAILY.ID - Indonesian major E-commerce company Tokopedia noted that hair dryers and hair straighteners were the two top-selling electronic beauty products on the platform, during the first half of 2022.

This information was unveiled by Tokopedia’s Head of External Communications Ekhel Chandra Wijaya in a statement sent to on Monday, July 11, 2022.

The sales growth of said products is supported by Tokopedia’s various promotions such as Cantik Fest, which features a wide selection of beauty, fashion, and household products alongside many attractive special offerings, including special prices, discounts, and cashback offers of up to more than Rp 2 million ($133,55).

Also read: Tokopedia Publishes Data on Shopping Trends in Jakarta Throughout Q1 2022

Beauty Flash Friday and Market and Museum – Tokopedia’s collaboration with local businesses in the beauty, fashion, household, as well as food and beverage industries – are also available to help customers, especially women, meet their daily needs easily.

These initiatives have also impacted Indonesia’s shopping trends.

On Tokopedia, provinces with the highest transaction increase for electronic beauty products in the first half of 2022, compared to the same period in the year 2021, including Papua, North Kalimantan, and the Special Region of Yogyakarta, West Sumatra, and Central Java.
"Overall, DKI Jakarta, Banten, West Java, Central Java, and East Java were among the provinces with the highest transaction hike for electronic products in the first half of 2022, compared to the same period in 2021," Wijaya added.
The increase in electronic product transactions was also influenced by campaigns from Tokopedia, part of the GoTo Group, Indonesia's largest digital ecosystem that includes Gojek, Tokopedia, and GoTo Financial, such as Tokopedia Tekno, Super Gadget Day, Mega Electrodeals, and others.

“True to its tagline #SelaluAdaSelaluBisa, Tokopedia commits to supporting the sustainability of business here in Indonesia. Through these campaigns, we also aim to help many businesses – especially in the electronics industry – thrive in their own country and contribute to improving our national economy,” Wijaya concluded.

Also read: Dilayani Tokopedia Helps Local MSMEs, Cuts Delivery Time and Boosts Sales

Tokopedia, part of GoTo group, has raised $2.8 billion, with the last funding round taking place on November 16, 2020, from a Series H round. The unicorn company claimed to have the vision to build a Super Ecosystem where anyone can start and find anything.

Today, Tokopedia harbors millions of sellers and users through marketplaces and digital products, fintech and payment, logistics and fulfillment, as well as Tokopedia Partners.

The GoTo group is currently the largest digital ecosystem in Indonesia that includes Gojek, Tokopedia, and GoTo Financial.

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Editor: Suksmajati Kumara


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