Tokopedia Reveals Online Shopping Trends in Indonesia Throughout Q2 2022, Aided by Sales and Initiatives

- 11 July 2022 17:47 WIB
Illustration. A person holding phone with the Tokopedia app open. Photo: Tokopedia
Illustration. A person holding phone with the Tokopedia app open. Photo: Tokopedia

JAKARTADAILY.ID – Ecommerce company Tokopedia said that Health, Food and Beverage, Home and Living, Personal Care, and Automotive are some of the most popular categories throughout the second quarter of 2022, the company's Head of External Communications Ekhel Chandra Wijaya said in a statement on July 8, 2022.

The Indonesian ecommerce giant that merged with Gojek to form GoTo Group said some of the best-selling items in the Health category in the second quarter of 2022 include tissue, face masks, and herbal remedies.

On the other hand, fruits, milk powder, and cooking oil became increasingly popular in the Food & Beverage category. The products plant seeds, sheets, bed covers, and hangers became highly sought after in the Home and Living category.

Also Read: Tokopedia Publishes Data on Shopping Trends in Jakarta Throughout Q1 2022

In the Personal Care category, the most popular items across Indonesia were perfume and cologne, body lotion, vitamins, and hair serum.

Meanwhile, top-selling items in the Automotive category include motorcycle and car lighting, motorcycle body accessories, as well as car radiators and components.

"We also found unique facts about our customers’ shopping behavior. For example, Tokopedia records that the furthest delivery made during the second quarter of 2022 was from Karawang to Ternate," Wijaya said in the statement sent to JakartaDaily.id.

Also Read: Dilayani Tokopedia Helps Local MSMEs, Cuts Delivery Time and Boosts Sales

Tokopedia's initiatives

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Editor: Suksmajati Kumara

Source: Press Release

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