Indonesian Deputy Minister of Trade: There are Three Challenges in Digitizing MSMEs

JAKARTADAILY.ID – Indonesian Deputy Minister of Trade, Jerry Sambuaga said, there are three challenges facing the government related to digitizing traditional market traders and MSMEs.

The first challenge is infrastructure, in the not-so-distant past, the government has promoted cashless or cashless payment technology, but this technology will not be effectively used if there is no internet network.

"The government's job is to ensure that this infrastructure is available from traditional markets to modern markets," said Jerry in Live Instagram with Titipku who raised the topic "MSME Opportunities and Markets in the Digital World" on Friday, June 17, 2022.

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The second challenge is related to literacy and socialization. Jerry said that the public should know about digitalization which has been echoed by the government.

Responding to this challenge, Jerry said the Ministry of Trade is always ready to socialize and literate the public about digitalization.

While the third challenge is related to the opportunity for MSMEs to go digital.

"These challenges include having a means or platform for them to enter and digitize their wares," said Jerry.

Titipku's Chief Executive Officer, Henri Suhardja, who was also a speaker at the Live Instagram, said that Titipku, an application for shopping for basic needs from traditional markets and supermarkets,  could be the solution to the third challenge.

"Titipku can be a solution by providing a place for traders to sell their products online," said Henri.

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Henri added that the process of digitizing traders in the Titipku application was easy.

“We have a special team that goes to the market and educates traders one by one about digitization and the benefits of going to Titipku. They are also the ones who help these traders to enter their products into the Titipku application,” he explained.

Henri said that in addition to the digitalization of education, Titipku also has ongoing education related to business, ranging from managing online stores, how to promote on social media, and how to take interesting photos of products.