Utilizing E-Commerce to Enter Global Market, Ministry of Trade Holds Workshop for Business Actors

JAKARTADAILY.ID -- Digital platforms open up export opportunities for Indonesian business players, especially for small and medium-sized enterprises (SMEs) who want to 'go global', especially during the Covid-19 pandemic in the last two years.

Ministry of Trade's Director General of National Export Development, Didi Sumedi said during the pandemic, SMEs were one of the sectors that were negatively affected. But on the positive side, there is an acceleration in the use of digital technology and the increasing involvement of SMEs in the digital market.

"The cooperation between the Ministry of Trade and partners is expected to continue to encourage SME players to enter the global market," said Didi Sumedi in a press release published on their website, Thursday, May 26, 2022.

Meanwhile, the Director of Export Development Cooperation of the Directorate General of National Export Development, Ni Made Ayu Marthini, said in general, the export potential of SMEs is still dominated by products such as accessories, batik, crafts, fashion, and processed food and beverages.

"For this reason, the Directorate General of National Export Development at the Ministry of Trade will conduct regular socialization and workshops to utilize the digital platform as a means of export promotion so that it can reach out to export players widely," he said at a workshop for export business actors on Wednesday, May 25, 2022 in Serpong, South Tangerang.

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At the workshop, present as resource persons were CEO of PT Solusi Ekosistem Global as IDNStore and Indomatjar operator, Hadi Lee and COO of PT Semeru Indonesia Maju, operator of Goorita.com, Ardian Prawira Yudha.

Also present were the Trade Attaché in China, Marina; ITPC Shanghai, Indra Prahasta; Consul for Commerce in Hong Kong, Ayu Wulan Sagita; Head of Trade at IETO Taiwan, Sulistyono, Riyadh Trade Attache, Erwansyah, and ITPC Jeddah, Rivai Abbas.

While the workshop participants were 40 Jakpreuner members assisted by the DKI Provincial Government representing processed products, fashion, and accessories.

"Through these trainings and workshops, business actors can take advantage of the IDNStore, Indomatjar, and Goorita.com e-commerce platforms to increase the capacity and productivity of SMEs/business actors ready for export," said Made.