Indonesian Ministry of Trade Improves PMSE Rules to Optimize Online Trading

- 29 December 2022 15:56 WIB
Indonesian Minister of Trade, Zulkifli Hasan. (Photo/twitter @ZUL_Hasan)
Indonesian Minister of Trade, Zulkifli Hasan. (Photo/twitter @ZUL_Hasan)

JAKARTADAILY.ID – The Indonesian Ministry of Trade will immediately amend the Regulation of the Minister of Trade (Permendag) Number 50 of 2020 concerning Provisions for Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Trade through the Electronic System (PMSE).

The Minister of Trade Zulkifli Hasan emphasized that this improvement aims to maintain and optimize domestic online trade which is getting bigger and wider.

"Through the improvement of this Permendag, the government ensures PMSE becomes a fair and beneficial business space, especially for micro, small and medium enterprises (MSMEs). This Permendag is also to protect the domestic market from unhealthy trade practices," said Zulkifli Hasan in a press release, quoted, Thursday, December 29, 2022.

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Zulkifli Hasan said that the revision of Permendag No. 50 of 2020 is the President's mandate to the Minister of Trade and the Minister of Cooperatives and SMEs to increase protection for MSMEs, consumers, and domestic PMSE business actors.

This Permendag is a derivative of Government Regulation (PP) Number 80 of 2019 concerning Trading Through Electronic Systems (PMSE).

"The rules for online trading are actually contained in the Minister of Trade Regulation Number 50 of 2020, but they need to be perfected," said the Minister of Trade.

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To solicit public input, the Ministry of Trade conducted a public test of improvements to Permendag Number 50 of 2020 on December 19, 2022.

This activity is part of the policy formulation process. Various inputs and suggestions from the community have become an integral part of improving the Regulation of the Minister of Trade Number 50 of 2020.

Some of the inputs include regulations related to trading through social media, cross-border transactions, and a ban on the sale of certain goods at market locations.

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Plt. The Director General of Domestic Trade, Kasan, explained that the essence of improving the Permendag is to increase the competitiveness of MSME products as well as prevent unhealthy trading practices in the e-commerce market.

This is important because the consequences of unfair competition practices not only damage the MSME structure but also distort Indonesia's trade structure.


Editor: Mukhtar Wijaya


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