BNI Maximizes Its Mobile Banking Super App Features Thanks to Growing Customer Trust

- 17 October 2022 17:43 WIB
A poster for BNI Mobile Banking showing its various features. (BNI)
A poster for BNI Mobile Banking showing its various features. (BNI)

JAKARTADAILY.ID – PT Bank Negara Indonesia (BNI) Corporate Secretary Okki Rushartomo conveyed in a press release that customer trust in BNI Mobile Banking continues to grow.

Okki said that continues to encourage various promos so that customers are interested in using various features that help with various daily transaction needs.

"We are very grateful for the trust that has been given to BNI. Of course, we are continuing to develop the BNI Mobile Banking to be able to answer various customer needs quickly, easily, and safely, "he said.

Also read: BNI Stimulates BNIDirect Transactions Through New Features and Service Innovations

Okki continued, BNI integrates BNI Mobile Banking with various services that provide added value such as payment for education, electricity, telco, e-wallet, and even streaming and game vouchers.

“We are targeting more massive and personalized promos to increase the frequency of transactions per user. In fact, for non-user customers and dormant users, we provide incentives for users to transact. One of our campaigns is called 'CLBK', which is Old Customers Re-transact,” he said.

The number of BNI Mobile Banking users until August 2022 has reached more than 12.5 million, up 30 percent YoY. Mobile banking users are spread throughout Indonesia and even abroad.

Also read: BNI and Bank BSG Collaborate to Expand Smart Province Ecosystem in North Sulawesi

Meanwhile, the number of transactions has reached 370 million with the value of transaction volume reaching Rp496 trillion. This figure has reached 85 percent of the performance in 2021.

Increase Transaction Security

Okki stated that BNI had synergized with regulators in implementing consumer protection. The Company also continues to improve literacy as the main guard in protecting consumer data.

“Security is not only from financial service actors but most importantly from the data owners themselves in guarding it. So the end user as the owner of the data is everyone who uses the product, so literacy must be increased along with the increase in inclusion," explained Okki on the same occasion.

Okki said, to provide protection for customers, BNI has prepared various strategic steps.

Also read: BNI-fostered Padang Restaurant in Den Hague Receives Appreciation from Indonesian House of Representatives


Editor: Suksmajati Kumara


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