JAKARTADAILY.ID – State-owned Bank Negara Indonesia, or BNI, is taking part in the 2022 Food Expo held by the Hong Kong Trade Development Council, or HKTDC, by opening a booth offering Indonesian spices and food products.
In its statement, the Bank said it wants to expand Indonesian products into the Hong Kong market.
The potential of Indonesian spices and food products in the Hong Kong market is increasingly open along with the number of potential buyers.
The Food Expo is being held from August 11 to August 15, 2022. BNI partnered with the Consulate General of the Republic of Indonesia (KJRI) Hong Kong, to open the "Indonesia Pavilion" booth that offers spices and premium food products produced by Xpora MSMEs.
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Xpora MSME products exhibited include black pepper, white pepper, cinnamon, cloves, cashew nuts, walnuts, coffee, instant godog noodles, and many more.
General Manager of BNI Hong Kong Endah Tjahyani said that BNI continues to actively seek potential buyers to be able to bring MSME products for Go-Global to Hong Kong.
Endah said that in this event BNI which is listed on the Indonesian Stock Exchange with the BBNI stock ticker, was targeting a target market outside the diaspora ecosystem, namely the local Hong Kong community to get to know Indonesian spices and special foods which are certainly no less good than products from other countries that are currently circulating in Hong Kong.
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“We are proud to be part of the first Indonesia Pavilion at the 2022 Hong Kong Food Expo. We hope that by participating in this event, we can simultaneously encourage trade transactions and help Indonesian products to enter and be accepted in the local Hong Kong market,” said Endah Tjahyani.
Endah said processed food products are one of the largest components of Indonesia's exports that are exported to Hong Kong. This is also influenced by the Hong Kong diaspora ecosystem which is dominated by up to 90 percent Indonesian Migrant Workers (PMI).
Endah continued to optimize the Hong Kong market in line with the assignment from the Ministry of SOEs which mandated BNI as a global bank from Indonesia. The company itself already has the flagship BNI Xpora program which has been running quite progressively throughout the middle of this year.
"With BNI Xpora, we continue to look for potential MSME players who can penetrate the global market, especially in Hong Kong, which has a diaspora community as well as has a role as a hub for various kinds of food products that can later be sent to many countries," he added.
Meanwhile, in addition to the spice and food exhibition, BNI and the Indonesian Consulate General also invited potential buyers to be able to directly see and taste Indonesian food products, with the aim of opening up business potential through business matching between buyers and sellers.
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