JAKARTADAILY.ID – Ahead of DKI Jakarta’s anniversary on June 22, 2022, Tokopedia summarizes DKI Jakarta’s shopping trends throughout the first quarter of 2022.
"Tokopedia notes that Food and Beverage, Personal Care, Beauty, Mom, Baby, and Kids Fashion, and Fashion were among the best-selling categories in Jakarta in the first quarter of 2022, compared to the same period last year," Tokopedia's Head of External Communications Ekhel Chandra Wijaya said in a press release on Monday, June 20, 2022.
In the Food and Beverage category, the top-selling products were fruit hampers and parcels, cookie hampers and parcels, and gift packages. At the same time, hand masks, foot masks, and nail cuticle oil became favorites in the Personal Care category.
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In the Beauty category, makeup remover, face sunblock, and eyelash and eyebrow serum were some of the most sought-after products.
Under the Mom, Baby, and Kids Fashion category, the most purchased items in the Mom and Baby subcategory were baby outdoor toys, baby oil, and pregnancy milk. Meanwhile, school socks, school uniforms, and school uniform belts were the chart-topping items in the Kid’s Fashion subcategory.
Bridesmaids' dresses, women's crop tops, and women's batik outerwear were some of the top-selling products in the Women’s Fashion category. In Men's Fashion, the most popular items purchased by Tokopedia customers include men's shoe inserts, men's cardigans, and men's bag accessories.
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Tokopedia saw a 7 million hike in registered merchants in three years (2019-2022), reaching 12 million registered merchants in 2022. Various Tokopedia initiatives have contributed to the overall growth of the online shopping trend.
Such programs include Tokopedia’s Hyperlocal initiative, which employs geotagging technology that has given merchants greater access to buyers in their vicinity (and vice versa). Furthermore, TopAds, an automatic advertising feature to help sellers’ products appear at the top of the Tokopedia page, enables sellers to reach more buyers and maximize sales.
In addition, advances in Artificial Intelligence (AI) can provide buyers and sellers with personalized experiences tailored to the needs of each user. An example of this is the Statistik Toko feature for sellers.
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The Tokopedia Play video streaming channel can also be used interactively by sellers to promote their products directly to potential buyers.
“By becoming part of the GoTo Group, Indonesia's largest digital ecosystem consisting of Gojek, Tokopedia, and GoTo Financial, Tokopedia continues to leverage the existing technological synergies to simplify people's lives and enable MSMEs to achieve more," Ekhel concluded.
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