JAKARTADAILY.ID – Trade Minister Muhammad Lutfi believes Indonesia will become the Mecca of the World's Muslim Fashion. Therefore Trade Ministry continues to strengthen the halal industry ecosystem through the development of Muslim fashion, such as by increasing the implementation of Jakarta Muslim Fashion Week (JMFW).
"According to the direction of the Vice President of the Republic of Indonesia, Indonesia is expected to become a mecca for Muslim fashion in the world. Globally, the consumption of world Muslim fashion products in 2024 is predicted to reach USD 311 billion. This value will increase compared to 2019 which was USD 277 billion. For that, we want to capture and highlight the potential of Indonesia's sharia industry, one of which is Muslim fashion," said Trade Minister Muhammad Lutfi after a hearing with Indonesian Vice President Ma'ruf Amin, Tuesday, March 29, 2022.
Lutfi added that the Government is committed to making Indonesia the Muslim fashion center in the world. In accordance with the Indonesian Muslim Fashion Roadmap, JMFW has a strategic focus on activities from 2022 to 2024.
He explained that in 2022 the focus of JMFW's strategy is brand strengthening. Next, In 2023, is targeted for network strengthening by engaging directly in the international fashion map. Then in 2024, it is targeted for the declaration of Indonesia as the Mecca of the World's Muslim Fashion.
Lutfi said, as a first step, the Trade Ministry has established a pillar through the Embracing Jakarta Fashion Week activity in 2021. The main JMFW event is scheduled to be held on 20-22 October 2022, in conjunction with the implementation of the 2022 Trade Expo Indonesia at ICE BSD, Tangerang.
"JMFW activities are expected to strengthen the competence of human resources, increase added value and competitiveness of export products, increase market access, increase digital promotion, and optimize the role of trade representatives," said Lutfi.
The JMFW activity is an initiative of the Directorate General of National Export Development of the Ministry of Trade in collaboration with the Indonesian Chamber of Commerce and Industry and relevant stakeholders such as fashion designers, fashion brands, students, textile companies, cosmetic brands, fashion accessory brands, the media, and the government.
Trade Minister Lutfi explained the purpose of JMFW as an effort to increase and build awareness among stakeholders and the general public about the potential of Indonesian Muslim fashion. JMFW is also expected to be able to promote Indonesia as a reference for Muslim fashion trends and become the mecca of world Muslim fashion.
"Through JMFW, we can strengthen the branding of Indonesian Muslim fashion products with the diversity of quality Muslim fashion products in accordance with the needs of the export market," added Lutfi.
Indonesia is currently in the 5th position as the world's largest market for Muslim fashion, behind Iran, Turkey, Saudi Arabia, and Pakistan. On the other hand, Indonesia is the 18th exporter of Muslim fashion products in the world. The main exporters of these products are China, Turkey, India, United Arab Emirates, and Bangladesh.
Indonesia's Muslim population is recorded at 231 million. Meanwhile, the world's Muslim population is 1.9 billion, or 26 percent of the world's total population. With such a large population, Trade Minister Lutfi is optimistic, the need for halal products is also quite large.