JAKARTADAILY.ID – The Covid-19 pandemic has not discouraged this young entrepreneur from starting his business in the recycled plastic bottle manufacturing industry.
Hilary Ignatius Kenneth Permana, founder and CEO of PT Mahkota Giovey Abadi, now has business ties with various big brand products such as Starbucks coffee shops, Tuku, and Janji Jiwa.
Not only with coffee shop brands, but various kinds of plastic bottles produced by PT Mahkota Giovey Abadi also sell well in the market as packaging for various products, including tea, juice, and herbal medicine.
Baca Juga: Indonesia's Ambition to Establish a Circular Economy Might Prove Challenging, but Eyes Five Potential Sectors
The product that first skyrocketed was the travel pack, aka a one-liter bottle that offers its own charm, namely the bottle is 100 percent recyclable.
"In the beginning (this business) was established because of Covid and the lockdown. I thought from a consumer's point of view, why should I buy coffee by the cup, even though if it is sold in liters it is more efficient," Kenneth said in a written statement.
This idea was warmly welcomed by big brands because 100 percent recyclable plastic bottles are also considered environmentally friendly. In addition, the price of a one-liter pack is certainly more economical than if consumers have to buy it in cups.
Since the introduction of travel packs, Indonesians who like to buy various coffee products from well-known brands can now store coffee in one-liter bottles in refrigerators.
This certainly makes it easier for both individual and corporate consumers because the coffee from well-known brands is ready to be served at meetings or office events.
"From there, we gradually developed. From previously only 1000 milliliter bottles, now we have produced various variations of bottles up to 250 ml for the food & beverages industry," said Kenneth whose family is a big player in the plastic bottle manufacturing industry.
"Apparently, by offering plastic bottle packaging at a more efficient price, the profits for MSME players have also grown bigger. This has created many job opportunities for people. From large coffee shops to retail, products like this are much sought after in market platforms," said Kenneth.
The selling point of the product offered by PT Mahkota Giovey Abadi is that the plastic bottles produced can be recycled.
Together with a number of affiliated companies, this company makes plastic bottles made from recycled PET or plastic bottle waste that can be recycled into the same shape as new drink bottles, many times.
Could a Circular Economy Mitigate Climate Change and Reduce the Impact of Local Pollution?
How to Improve the Impact of the Circular Economy Concept on a Grass Roots Level in Indonesia
Accumulating Plastic Waste in the Ocean Are Killing Coral Reef Ecosystems in Indonesia