Indonesian Ministry of Trade Introduces MINYAKITA to Solve Cooking Oil Scarcity, Sold at Rp 14,000 per Liter

- 07 July 2022 13:40 WIB
Indonesian Trade Minister Zulkifli Hasan is showing Minyakita, a brand offered as an option for Indonesian consumers for their cooking oil needs (Photo courtesy of the trade ministry)
Indonesian Trade Minister Zulkifli Hasan is showing Minyakita, a brand offered as an option for Indonesian consumers for their cooking oil needs (Photo courtesy of the trade ministry)

JAKARTADAILY.IDIndonesia's new trade minister Zulkifli Hasan claimed he has fulfilled his promise to ensure the public can buy cooking oil at an affordable price.

The veteran politician commented on the sidelines of the launching ceremony of MINYAKITA, a new product released by the ministry, which is listed at the country's Ministry of Law and Human Rights with trademark certificate number IDM00203152.

At the event that was held at the trade ministry's office in Jakarta on Wednesday, 7 July 2022, Zulkifli, a senior politician from the National Mandate Party (PAN), said the government plans to distribute MINYAKITA at a maximum retail price of Rp 14,000 per liter ($0.93).

MINYAKITA, trademarked by the trade ministry, offers simple packaging and is said ready to be distributed to modern channels and traditional markets in Java and Bali islands.

"We saw a great enthusiasm from the public, from Micro and Small Medium Enterprises, from the moms, who came to buy Minyakita," Zulkifli, who replaced the previous minister Muhammad Lutfi, said.

Also Read: Illegal Export of 81 Thousand Liters of Cooking Oil On Their Way to Timor Leste Confiscated in Tanjung Perak

Lutfi was sacked after the country suffered a prolonged cooking oil scarcity at its domestic markets.

On Wednesday, it was Zulkifli himself who participated to distribute Minyakita to the public.

The ministry claimed during the inaugural event, they have successfully distributed 5,000 liters of MINYAKITA cooking oil to people residing nearby the ministry headquarters at Medan Merdeka, Central Jakarta.

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Editor: Muhamad Al Azhari

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