Ahead of the Qatar World Cup, FIFA Launches 'Football Unite the World' Campaign Video

- 16 November 2022 15:30 WIB
Lionel Messi became one of the icons in FIFA's Football Unites the World Campaign. (Photo/FIFA.com)
Lionel Messi became one of the icons in FIFA's Football Unites the World Campaign. (Photo/FIFA.com)

JAKARTADAILY.ID – International icons have joined forces to launch Football Unites the World, a campaign that illustrates football's unrivaled ability to bring people together. The unification will last as long as the FIFA World Cup is held and witnessed by all countries.

Stars who contributed to the launch video for the Football Unites the World campaign include Hassan Al-Haydos (Qatar footballer), Alisson Becker (Brazil), Karim Benzema (France), Lucy Bronze (English women footballer), Didier Drogba (Ivory Coast), and Giulia Gwinn (German female footballer).

Also in attendance were Brazilian stars Kaká, Robert Lewandowski (Poland), Carli Lloyd (United States), Édouard Mendy (Senegal), Lionel Messi (Argentina), Neymar (Brazil), Emmanuel Petit (Petit), as well as the Manchester United club star who is hot Cristiano Ronaldo (Portugal).

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The FIFA video highlights the hope, joy, and passion that characterize football as the most global sport today. Those human messages will continue to be echoed ahead of the 2022 FIFA World Cup, a tournament that will be attended by more than five billion people worldwide.

"Football brings people together in a way like no other. And the FIFA World Cup will be a celebration of unity and passion for the game we love so much" said FIFA President Gianni Infantino on FIFA's official site, Tuesday 15 November.

Under the auspices of Football Unites the World, FIFA will work closely with various international partners and organizations to promote anti-discrimination, sustainability, and education during the FIFA World Cup.

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Infantino added, “While football remains our primary focus, the FIFA World Cup also speaks to values ‚Äč‚Äčthat extend far beyond the pitch. And we are delighted that football stars past and present have joined us to promote and highlight those messages, which also unite the whole world".

“Sport is also about the fans. In this way, we want them to be part of the global celebration, which is why we invite fans from around the world to show their love for football. And through social media, they can set an example of how football brings the world together.

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Infantino also added that FIFA will select some of the best images and will display them during the FIFA World Cup, starting on Sunday, 20 November 2022. It will be when Qatar faces Ecuador at the Al Bayt Stadium and ends with the final at the Lusail Stadium on Sunday, 18 December 2022.

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Editor: Suksmajati Kumara

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