JAKARTADAILY.ID – Edutech startup Zenius, launched a documentary series called "Mahakarya" (the Masterpiece) and "Kisah Rasa" (the story of culinary taste) that will promote tourism as well as culinary destinations in Indonesia.
In a statement sent to JakartaDaily.id on Wednesday, July 6, 2022, Zenius said the main purpose of the documentary was to be educational and will collaborate with Indonesia's Ministry of Tourism and Creative Economy.
The technology-based education platform has raised more than $40 million after its Series B funding this year, in which its CEO Rohan Monga said the platform will use the fresh funds to expand its educational platform ecosystem, and develop learning technology for its users.
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In the previous fundraising, it secured funding from MDI Ventures, a subsidiary of Indonesia's state-owned telecommunications company Telkom. Investors that have injected their money into the platform include Northstar Group, Alpha JWC, Openspace Ventures, and Beacon Venture Capital.
The Mahakarya documentary is about Indonesia's traditions, culture, and history. It will also dig deeper into the historical values of certain tourist destinations in the archipelago nation.
Meanwhile, Kisah Rasa is presented in mini-documentary series that seeks to reveal Indonesia's identity through its cullinary richness.
Angela Tanoesoedibjo, the Deputy Minister of Tourism and Creative Economy said the ministry recognizes Zenius as a co-branding partner for its Wonderful Indonesia campaigns.
She called all the stakeholders in the tourism sector to also help amplify the documentary series to help revive the sector, which has been hit hard by the pandemics.
"We have emphasized the importance of collaborations with a number of parties, including with the private sectors and the media. Mahakarya and Kisah Rasa offer us a step further to boost interest in traveling to Indonesia," Angela said.
Zenius said the production of Mahakarya and Kisah Rasa started in September last year, in which the platform has worked on various aspects including research, interviews to production.
Until today, Zenius has produced three videos, all of which promote Central Java and its next video will collaborate with the ministry's Wonderful Indonesia campaign.
All the documentary videos can be viewed via Zenius' Youtube channel.
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