JAKARTADAILY.ID – The Ministry of Tourism has established a co-branding collaboration with "Wonderful Indonesia" in an effort to improve the image of Indonesian tourism.
The collaboration was marked by the signing of the MoU and Cooperation Agreement between the Ministry of Tourism and representatives of 17 brand new co-branding partners "Wonderful Indonesia" which took place at DoubleTree by Hilton Hotel, Jakarta, Wednesday, August 24, 2022.
At the event, the Deputy for Marketing of the Ministry of Tourism, Ni Wayan Giri Adnyani, and Creative Economy said that through this cooperation agreement, the number of "Wonderful Indonesia" co-branding partners currently amounts to 70 brands that will jointly collaborate in developing Indonesia's tourism and creative economy.
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"Co-branding partners come from the tourism and non-tourism industries, such as hotels, restaurants, online travel agents, food and beverages, manufacturing, and FMCG (Fast Moving Consumer Good)," said Ni Wayan Giri Adnyani in a press release published on kemenparekraf.go.id, Wednesday, August 24, 2022.
Based on the Travel & Tourism Development Index (TTDI) 2021 issued by the World Economic Forum, Indonesia's country brand strategy ranking is ranked 25th out of 117 countries, up 13 places from 2019's position of 38.
Minister of Tourism, Sandiaga Salahuddin Uno said that collaborative actions with various parties increase trust and brand equity are crucial.
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“This is proven by the tourism and creative economy index released by the World Economic Forum in the Travel & Tourism Development Index 2021, which recorded Indonesia being ranked 32, ahead of Malaysia and Thailand as rivals. We have always been," said Sandiaga Uno.
This sharp increase was also accompanied by Indonesia's 2021 TTDI ranking, which was ranked 32, ahead of Malaysia (38) and Thailand (36).
Through this collaboration, the Ministry of Tourism hopes that the revival of the tourism sector and the creative economy in supporting the national economy by opening up job opportunities for the community can be realized.
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