JAKARTADAILY.ID -- The Ministry of Tourism and Creative Economy (Kemenparekraf) believes that the Meeting, Incentive, Convention and Exhibition (MICE) event can be a good promotional media to showcase Indonesian works in terms of cultural richness, beauty of destinations, as well as creative and local creations.
The Deputy for Tourism Products and Event Organizers of the Ministry of Tourism and Creative Economy, Rizki Handayani, explained that one of the activities in MICE is incentive trips that can be used as a medium for promoting destinations and introducing local culture.
"MICE events can be a medium to promote Indonesian culture through side events, such as when a welcoming dinner can be used to display cultural performances and special culinary delights for delegates who come," said Rizky in his statement in Jakarta, Wednesday, June 22, 2022.
Director of Tourism for Meetings, Incentives, Conventions, and Exhibitions at the Ministry of Tourism and Creative Economy, Masruroh, explained that creative events in Indonesia can also take part in displaying works of cultural wealth. , beauty of destinations, creative and competitive local creations.
"So with an event we also preserve local arts and culture," he said during during the Asian Venture Philanthropy Network (AVPN) Conference in Nusa Dua, Bali, Wednesday June 22, 2022.
Masruroh said, MICE events always provide a multiplier effect, because expenses from business tourists are twice as high as leisure tourists with an average stay of three days.
“Almost all MICE events involve MSMEs through exhibitions or as suppliers of local souvenirs. The MICE event also pays attention to environmental sustainability by using less plastic and paper," he said.
Masruroh said The Kemenparekraf always collaborates with pentahelix (academics, business, government, community, and media) to develop tourism potential and the creative economy, including the MICE sector.
In addition, it also involves various MICE stakeholders in the formation of a MICE development strategy. The Ministry of Tourism and Creative Economy together with MICE stakeholders has developed a CHSE MICE guideline which is still used today as a guide for organizing MICE events.
"We are also working with the National Police, the Ministry of Health, and the COVID-19 Task Force in providing permits for every MICE event," she said.
The Ministry of Tourism and Creative Economy is still actively bidding for international MICE events in order to bring the event to Indonesia.
“We also collaborate in supporting local and national MICE events throughout Indonesia with local governments, PCO/PEO, MICE associations, and MSMEs. We are also working with stakeholders in the promotion of MICE," she said.
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