JAKARTADAILY.ID – The online customer acquisition process or known as digital onboarding has led to a variety of digital innovations that have contributed to the growth of the insurance industry.
However, according to the Indonesian Life Insurance Association (AAJI), there are still a number of challenges that need to be addressed, such as accelerating the adoption of digital payments, selling more insurance products through various distribution channels, as well as working with stakeholders to meet the government's target of achieving financial inclusion index of 90% by 2024.
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Great Eastern Life Indonesia recognizes the importance of not only contributing to the growth of the insurance industry and financial inclusion but also developing innovative insurance products that suit the needs. To accomplish these goals, Great Eastern Life Indonesia is collaborating with insurtech startup FUSE—as an insurtech pioneer in Indonesia—to distribute GREAT Pro Solution insurance.
GREAT Pro Solution is now available on the FUSE Pro app. This is a significant step towards maximizing the potential of digital onboarding to increase insurance penetration and the level of financial inclusion. This collaboration also exemplifies the commitment of both companies to expanding the life insurance market through a digital platform.
GREAT Pro Solution is a protection for unforeseen situations in the future which provides the necessary financial support for families. This product can also be equipped with two additional benefit options (rider), namely GREAT Pro Life (life protection) and GREAT Pro Critical (protection against the risk of critical illness). The premiums are affordable, starting from IDR 2 million per year, with benefits up to Rp 1 billion.
"The development of the GREAT Pro Solution with two additional benefit options is also the answer to the needs of people who are very concerned about the risk of accidents, death, and critical illness. Great Eastern Life Indonesia always tries to meet people's needs for this," Head of Group Insurance & Affinity Division of Great Eastern Life Indonesia, Daniel Herjun Putranto said.
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Employee Benefits Leader of Fuse, Wendi Bimo Cahyo, admitted that Fuse is grateful to be working with Great Eastern Life Indonesia, to help develop and distribute GREAT Pro Solution. This product will be marketed by more than 80,000 Fuse partners/ agents spread throughout Indonesia using the Fuse Pro app.
"Our unique technology platform helps increase sales of insurance products by reaching a wider market. As a one-stop solution, insurance application processes and claims can be done online, quickly, and easily. Therefore, we believe GREAT Pro Solution will provide significant benefits for end-customers, to provide peace of mind as well as a form of mitigating financial risks that may occur in the future," Wendi said.
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